Read your last ten posts and find the line where the point actually lands. Now count how many lines come after it. For most people it is three or four. That tail is where reach goes to die.
The point lands before the post ends
A good post earns a reaction at a specific line. The reader gets it, feels something, and is ready to act. Then the writer, not trusting the silence, keeps going. A summary. A softening. A little bow. Every line after the landing is a line asking the reader to keep paying attention to a thing they have already understood.
Attention does not coast. It drains. The reader who was about to react now has to wade through your encore, and somewhere in that wading the impulse passes.
What the tail actually costs you
- The reaction that was forming dissolves while the reader keeps scrolling your own post.
- The comment they almost left gets answered, badly, by your last paragraph.
- The post reads as unsure of itself, because a confident point does not need to be re-explained.
The edit nobody makes
Write the whole thing. Then find the landing line and delete everything after it. All of it. The call to action, the recap, the thanks-for-reading. If the point needed those, the point was not strong enough, and that is a different problem.
This is the single highest-leverage edit on LinkedIn and it takes ten seconds. End on the line that lands. Let the reader finish the thought in their own head. That is the comment you wanted.
How we read it in buyWords
Per-post analytics shows you how fast a post caught and when it peaked. Posts that end on the landing line tend to catch faster, because there is nothing between the reader and the reaction. The tail is not just dead weight. It is a delay on the only signal that matters in the first hour.